How to Create an Effective SEO Strategy in 2025

This strategy encompasses various types of content, including written articles, images, and videos, all tailored to topics your target audience is actively searching for. It’s a comprehensive and holistic approach to improving a website and online presence. It involves refining the content and structure of your site and aligning with search engine algorithms to improve your rankings. This involves optimizing webpages, improving technical performance, and building credibility through links and engagement—so that both search engines and users see your site as valuable. SEO refers to a range of processes you can use to increase a website’s search engine rankings, drive more traffic to the site, and improve its visibility.

Think about the initial engagement between you and your potential agency as an opportunity for the agency to hear your needs,” says Ashbridge. Unlike PPC, you can’t point to a conversion and know exactly which search term drove it. I spoke with Christopher Levy, director of growth at Marketing Six, about local SEO best practices.

Black Hat Vs White Hat SEO Definition

You also have the option of 302 redirecting a page, but this should be reserved for temporary moves and in cases where passing link equity isn’t as big of a concern. You’re temporarily siphoning traffic through a certain route, but it won’t be like that forever. Say you move a page from example.com/young-dogs/ to example.com/puppies/. Search engines and users need a bridge to cross from the old URL to the new. Before you can do anything meaningful with the crawl error report, it’s important to understand server errors and “not found” errors.

On top of that, you need to follow some simple on-page SEO best practices. Page elements like title tags, image alt text, or schema markup can help Google better understand your content. If you’re an Ahrefs user, you can also use the Indentify intents AI feature to see the type of search intent that gets the most traffic. Businesses often work with web developers or information technology (IT) professionals to improve their sites’ technical SEO. If you have access to your site’s admin panel, you may be able to make these improvements or fix issues yourself.

That’s how you waste your reader’s time and inevitably decrease the value of your content rather than add to it. In the second example, I’ve targeted my primary audience (crafters) first and placed the theme of cats in the right context from the get-go. (The ‘right’ context is to use these cat-themed designs to produce home crafts.) As you can see Google has registered words like “crafters,” “designs,” and “Cricut,” more than others. You may have heard about some of them — meta-tags like title or description are the two most popular ones. So, here’s a list of the most crucial on-page optimization actions to take.

When you use a font that’s 15px, there’s no need to squint, pinch or zoom. The content is big enough for the vast majority of people to read comfortably. This step is also where you write titles and descriptions that make people want to click on your result… even when you don’t rank #1.

Keyword research tools let you discover and analyze keywords based on the seed keywords you enter. Keyword research is the process of identifying the most relevant and promising keywords for your business. When you optimize your site for search, you’re also improving the overall user experience. What you’ll notice with local SEO terms is that when you’re searching something, the Google autocomplete always adds on “near me” to the search query. It’s this omnipresent approach to media that allows them to build authority with Google and maintain such strong rankings.

Learning SEO: Where To Start

Track mentions of your brand, products, BHS Links or articles that don’t include a link to your website. When you find such mentions, politely ask those sites to add a link, making it easier for their readers to find you. You want to make it easy for search engines to discover and understand your site’s key pages and information.

• To level up, use a site crawler to spot problems like broken internal links, redirects, or slow page speed.
• There are a million things you can do to get higher Google rankings (including advanced SEO strategies and techniques).
• Lastly, you will get to know about SEO spam and a brief on falsifying content and links.
• Enter your website URL and click “Start Audit” to create a new project.

White hat SEO, on the other hand, refers to all the regular SEO techniques that stick to the guidelines and rules. It is a long-term strategy in which good rankings are a side-product of good optimization, quality content, and a user-oriented approach. The history of SEO dates back to the 90s when search engines emerged for the first time. Nowadays, it is an essential marketing strategy and an ever-growing industry. The leading search engines, such as Google, Bing, Brave Search and Yahoo! Pages that are linked from other search engine-indexed pages do not need to be submitted because they are found automatically.