42 of the Best SEO Tools for Auditing & Monitoring Your Website

Prioritize user experience and clear reporting to ensure your SEO tool for agencies truly adds value. While some tools may offer attractive initial prices, add-ons such as additional users or other paid features for agencies can often be extremely costly. It is also worth analyzing what limits you get with a specific account.

This insight can help shape my approach, allowing me to identify gaps in my content strategy and capitalize on missed opportunities. This free Chrome extension is a lifesaver for monitoring broken links on my site. Check My Links crawls web pages and highlights broken links, allowing me to address them quickly.

Best SEO tool for professionals

TubeBuddy is the best SEO tool for YouTube because it gives creators everything they need to optimize their videos for search directly within the YouTube interface. It supports keyword research, tag optimization, A/B testing of thumbnails and titles, and bulk processing of metadata – all within a browser extension. According to data from the Content Marketing Institute and MarketingProfs, 78% of B2B marketing specialists use SEO research tools while working on their content. And it’s not just about having tools – it’s about picking the right ones for the job. This article compares the 16 best SEO tools in 2025, explaining exactly what each one does best.

“I offered him $100,000… for six months… to execute his content strategy for AppSumo.” I recommend you get started with the 10-day free trial, then upgrade to the Premium Plan at $69/month. Aside from that, the tool checks your links 24/7 and informs you of any changes so you can take immediate action in case a link is lost or broken. Schema or structured data is a semantic vocabulary of tags that you can add to a page’s HTML to help crawlers understand the page’s content. Search engine companies created it as a unified language for structured website data. I find it helpful because I can make corrections to broken links immediately (or, hopefully, before a page goes live).

• Backlink is very important for SEO, you can check your website backlink status using our backlink checker tools online.
• Features include crawling websites to find broken links, analyzing metadata, and reviewing site architecture.
• These tools all have free plans and options, along with upgraded plans if your business expands and needs more robust tools down the line.

The tool is updated very frequently and their customer support is well-liked. I’ve used Screaming Frog since the beginning of my SEO career and couldn’t recommend it more,” says Lauren Galvez, an SEO consultant. Once you click on “Diagnosis,” SEOquake will run a quick SEO audit, which includes a page analysis, site compliance and mobile compliance. You’ll notice green check marks that indicate what you’re doing right and red warning signs that show what you can improve. The dashboard offers instant access to reports, monitors, and analysis tools. In addition to keyword research, it helps with PPC competitive research, SEO competitive research, and the creation of custom lists and domains.

WooRank is an automatic website review tool and SEO strategy checker. It provides you with tons of valuable data that helps you boost your website traffic, leads, and sales. SpyFu allows users to find the most profitable keywords used by their competitors. It also shows competitors’ ad campaigns and their organic searches. The Basic plan, designed for beginners, is available free of cost.

ERank helps Etsy sellers uncover keyword trends, track performance, and analyze competitors. Plug In SEO scans Shopify stores for common issues and explains how to fix them quickly. And Yoast WooCommerce SEO automates key technical elements like schema and sitemaps, so store owners can focus on content.

Best SEO Crawling Tool: Screaming Frog SEO Spider

We reached out to over 30 SEO experts to find out what the best SEO software is and what keyword tracking tools are impressing the SEO experts. You don’t need to try all these tools, you just need to figure out which one works best for your business. If you’re serious about figuring out the web’s complicated link ecosystem, Majestic is the clear leader. Founded in 2004, this seasoned SEO tool has earned its reputation by offering unmatched depth in backlink data. While other SEO tools for agency treat backlink analysis as just another feature, Majestic has built its entire platform around mastering link insights.

Moz Pro is commonly compared to Ahrefs because both SEO software provide similar features. You can use Moz for link building, rank tracking, competitor analysis and keyword research. There are a couple of benefits in choosing Moz as an Ahrefs alternative, including its slightly lower price point and its data pool for backlinks.

How Effective Is a Digital Marketing Course

Programmatic Landing Pages let you quickly duplicate and customize SEO-friendly pages at scale without coding, making it much easier to target relevant keywords or regional markets. When used together, SEO tools and landing page builders form a system where insights guide execution, and execution feeds measurable results. If you’re ready to put this into practice, you can SEO Anomaly try Landingi for free and start building SEO-powered landing pages in minutes.